India Tech

Business layer3 essays

Building for India: UPI, IndiaStack, vernacular AI and pricing for scale.

Essays on India Tech

October 20261 essay

31Oct 2026

Hyperlocal growth stalls on supply coverage before user demand

In hyperlocal marketplaces, funnel drop-offs rarely stem from bad UX. Instrumenting unavailable screens reveals when your real growth constraint is partner density.

#india tech#marketplaces#growth metrics

September 20262 essays

12Sep 2026

India Tech6 min read

Account Aggregator drop-offs happen before the OTP

Fintech onboarding flows treat Account Aggregator as an API pipe and wonder why half the users abandon. The real bottleneck is consent UX, phone number mismatch, and brittle fallbacks.

#india tech#fintech#onboarding

08Sep 2026

India Tech5 min read

Voice is an input mode, not the whole interface

Voice products can lower the cost of expressing a request, but the rest of the workflow still needs visible control. Design for corrections, confirmation and a graceful switch back to text.

#india tech#voice ux#multilingual ai

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