PM Craft
Discovery, specs, prioritisation and metrics: the everyday work of good product management.
Essays on PM Craft
Don't let context switching kill your agent's reasoning
When working with AI agents, context switching isn't just about lost time—it's about the agent losing the thread of the task. Minimize state jumps to keep reasoning robust.
Keep a decision log beside the PRD
Requirements explain what a team plans to build. A compact decision log preserves why the team chose it, what it rejected, and when to revisit the call.
A score is not a priority until something loses
Prioritization scores make options comparable, but they do not make the trade-off. Use a decision note that names the winner, the displaced work, and what evidence could change the call.
Stop asking "can AI do this?" Ask what a wrong answer costs
The capability question is almost always yes, eventually. The question that actually separates good AI product bets from bad ones is the price of being wrong.
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